City Desk
Lahore:LAAM Fashion Week (LFW) has announced the line-up for its second season, running in Lahore from 23 to 26 October 2026. Co-created by LAAM and Design651, the event bills itself as Pakistan’s first runway-to-e-tail fashion platform, linking live shows with digital discovery and commerce.
This year features 43 shows with over 50 labels, including established designers, high-street and manufacturing brands, and emerging talent. Season 2 opens with LFW Presents: Starry Night, where 21+ designers each show one night-sky-inspired look.
Key segments include The LFW Hot List, built with PIFD and featuring ten student capsule collections; the Retail Runway for manufacturing-led brands; LFW Edit for high-street labels; and designer showcases by names such as HSY, Ali Xeeshan, Fahad Hussayn and Sania Maskatiya. Meeras by Nilofer Shahid appears in the invite-only format.
Every show will be livestreamed on the LAAM app, the LFW website and ARY Plus. Haseens and Skynet are the lead partners, with HSY serving as Event Director.
