P N Report
LAHORE: PC Hospitality, the hospitality division of Hashoo Group, has launched Hotel One Living, a new midscale extended-stay accommodation concept aimed at modern professionals, corporate travellers, relocating clients and families across Pakistan.
The initiative expands the established Hotel One brand into the branded residences segment, offering apartment-style living combined with hotel services, safety and operational standards. The concept will target prime commercial districts and key business hubs nationwide.
Hotel One Living features functional living areas, dedicated workspaces and integrated lifestyle amenities, providing guests with greater privacy, flexibility and comfort for longer stays. The initiative aims to bridge the gap between traditional corporate housing and premium hotel accommodation.
Bastien Blanc, Chief Executive Officer of Hashoo Group’s Hospitality Division, said modern travellers increasingly require well-designed living spaces that support their daily routines, productivity and personal comfort. Building on the success of PC Residences in the luxury segment, the group aims to extend quality residential hospitality to the midscale market.
The launch also represents an expansion of Hotel One’s brand portfolio. While Hotel One serves traditional business travellers, Hotel One Vogue caters to lifestyle-oriented guests, and Hotel One Living focuses on extended-stay residents seeking greater independence.
According to PC Hospitality, the new concept reinforces its strategy to expand in high-growth corporate corridors and address underserved accommodation needs in Pakistan.
Hashoo Group’s hospitality portfolio includes more than 60 operating and upcoming hotels across luxury, premium, midscale and budget categories. Its brands include Pearl-Continental Hotels & Resorts, PC Signature, PC Residences, PC Legacy, Hotel One, Hotel One Vogue and Roomph.
Through Hotel One Living, PC Hospitality aims to diversify its offerings, strengthen its market presence and respond to evolving travel and residential accommodation preferences.
