Commerce Desk
KARACHI: Synergy Group, a Pakistani integrated marketing communications group, has won Gold and Bronze Dragon awards at the Dragons of Asia Awards 2026 in Malaysia, recognizing its creative campaigns for KFC Pakistan and Pakistan State Oil (PSO).
The group’s subsidiary, Synite Digital, secured the Gold Dragon in the Loyalty and Acquisition category for KFC Pakistan’s “Champions Deal” campaign, featuring the slogan “Wicket Gone, Zinger On.” The campaign gained popularity during the ICC Champions Trophy by engaging cricket fans.
Another subsidiary, Synergy Advertising, received the Bronze Dragon in the Product Launch or Relaunch category for PSO’s “Blaze Extreme” campaign. The campaign positioned the company’s fully synthetic 10W-40 four-stroke motorcycle engine oil as a premium, high-performance product for everyday riders and motorcycle enthusiasts.
Ahmed Kapadia, Chairman and CEO of Synergy Group, welcomed the recognition, attributing the achievements to innovative thinking, creative storytelling and effective execution. He also thanked clients for their continued trust and collaboration.
The annual Dragons of Asia Awards recognize outstanding achievements in marketing communications, advertising, creativity and media strategies across Asia.
