Commerce Desk
Islamabad: Spotify and FC Barcelona have teamed up with Tyler, The Creator and his GOLF WANG brand for the latest jersey takeover. For the first time in the partnership, the artist has full creative control. His GOLF logo will appear on the front of Barcelona’s jersey for El Clásico against Real Madrid on October 25 at Spotify Camp Nou, and FC Barcelona Femení will wear it on October 24.
Tyler directed the campaign visual and designed an exclusive collection, including a Letterman Jacket, Track Jacket, retro jerseys, hoodies, tees and accessories in brown, teal, burgundy, blue, black and white. A run of 1,899 limited-edition jerseys nods to the club’s founding year. The collection goes on sale October 15 at GOLF stores in Los Angeles, New York, Tokyo, Sydney and London, online at golfwang.com, and through Barça Official Stores.
Spotify will host “Copa De Golf” in Barcelona on October 24, headlined by a DJ set from Yung Taco. The kit will also arrive in KONAMI’s eFootball game from October 23.
